The first few scenes are sufficient for Widrich to show his hero's growing confusion, and to gradually deepen the bewilderment felt by his audience. By skillfully altering certain shots-such as when an objective shot suddenly moves into a subjective point-of-view-and driving a fable into a state of paranoia, he blurs conventional narrative techniques and modes of identification.
Grainy black-and-white images and the soundtrack, which comprises solely music and sound effects, give Copy Shop a grotesque flavor, something of a pastiche of a Kafkaesque scenario in which the disappearance of all originality thanks to the various media is announced with a hint of irony. The film reflects this from the other direction by starting with the production process: originally shot on videotape, the images were printed out on a computer and then shot again with an animation camera.
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