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Czech Dream  //  Český sen (Orig.)

DIR: Vít Klusák, Filip Remunda
2004 / Czech Republic / 93 min

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Tech. spec. MP4 360p
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Subtitles en

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Recommend this film

Prague, Czech Republic, 31 May, 2003 - its a few minutes before 10 a.m. and there are more than 3000 people jostling on a remote parking place. Many of them are clutching plastic bags in their hands; some of them are armed with trolley bags. Assistants are handing out plastic cups and the moderator on the illuminated stage urges the people to have a drink from the near-by water tankers. The "hyper-anthem" of CZECH DREAM rings out once again from the speakers: "Try to see as a child, many things will seem wild..." Suddenly the managers of the hypermarket rush out on the stage, greet their customers and briskly cut the glittering ribbon. The escort remove the metal barriers and the crowd starts moving. They still have 300 meters to reach the hypermarket. People start running... A moment later, the fastest of them are struck dumb: the hypermarket that they have reached is nothing but a huge film decoration... Documentary hyper-comedy CZECH DREAM is a feature film about a hypermarket that has never existed.

CZECH DREAM documents the largest consumer hoax the Czech Republic has ever seen. Filip Remunda and Vit Klusak, two of Eastern Europe's most promising young documentary filmmakers, set out to explore the psychological and manipulative powers of consumerism by creating an ad campaign for something that didn't exist.

About

Director Vít Klusák, Filip Remunda
Screenplay Vít Klusák a Filip Remunda
Dir. of Photography Vít Klusák
Editing Zdeněk Marek
Music Hynek Schneider
Sound David Hysek
Duration 93 min
Year 2004
Country Czech Republic
Colour Colour
Tags business, Czech society, engaged, media, satirical, social issues, society, student
Production Hypermarket Film, s.r.o.
Hypermarket Film, s.r.o.
Address:  Osadní 6
City:  170 00 Praha 7
Country:  Czech Republic
Web:  www.hypermarketfilm.cz/
E-mail:  
Phone:  +420 222 937 341

Distribution
Festivals
Awards

Articles About the Film (1)

Director's Intention

I grew up and lived in Helbra until 1991. In summer 2002, I got to know of Michael’s addiction to heroin. After a journey on which I had thorough talks with him, and other drug addicts, I became aware of the extent of the heroin problem in my home village. I had to realise that drug addiction was not only a problem in the cities, but can be found as well in the smallest village, where it is often even harder to overcome drug habits. In a village where everyone knows each other, things will be kept secret and suppressed. The documentary shows how sensible the family is, the inner cell of our society. Most addicts do still live with their parents and stay there even after their addiction becomes known. Mostly, the fallout on the family is touching everyone’s psychical and physical limits.

Mario Schneider


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