// Your online documentary cinema //

10 Years of Discovering the Best Documentaries for You



- 4.9.2011 22:21 -

How Many Fish Fingers Fit into a Frying Pan?

Food design 3

“Man’s desire to design food is what makes us different from all other beings… We’ve all been food designers for thousands of years now,” says the commentary at the beginning of Food Design by Austrian architect and independent artist duo Sonja Stummerer and Martin Hablesreiter. Their film reveals the elaborate system behind food production. It takes us to places where leading producers employ experts who design food that will satisfy all of our senses while being practical and functional at the same time. Only then will we be willing to eat it again and again and give it a chance to survive among the dozens of thousands of new products on the market for at least two more years.
Besides off-screen commentaries, Food Design presents documentary interviews with experts in the fields of gastronomy, marketing, psychology, cultural history, physics and others. Together, they reveal the fascinating chain of causes for our preferences and likes concerning food and drinks. At the same time, they suggest a whole range of connections that are usually out of the scope of our attention; e.g. the mechanism of how the food industry processes natural ingredients, creating complex and frequently bizarre variations, or how it manipulates our food preferences. Beyond these, there is the theme of man’s desire to transform the things that surround him. It is definitely worth a reflection why it is that so many people hate fish and tomatoes but love fish fingers and ketchup; or why over 14 million Kinder Surprise eggs are sold only in Austria each year.
Besides typical illustrative scenes from supermarkets, laboratories, restaurants and other locations related to food production and consumption, the makers of Food Design also focused on stylized imagery. Thanks to a skilful food designer, they have created a whole range of elaborate mosaics and animations presenting food in unexpected, playful contexts. After watching this film, there is no doubt that every kind of food has a story of its own; whether it be established by the long history of food consumption or cleverly crafted by the food industry.
From September 5, you can watch Food Design at www.docalliancefilms.com.

Recommend this news item



News

Visegrad? Where the hell is that?

Visegrad? Where the hell is that?

With this daring motto, playfully ironic visual design and primarily interesting film selection, Visegrad Film Festival presented its programme in Cork, Ireland. How was it, where does it go and why is it actually held in Ireland?

Read more…

- 26.9.2016 -

A Showcase of Asian Documentary Film Jewels? TIDF!

A Showcase of Asian Documentary Film Jewels? TIDF!

The interest in all things Asian is growing faster than capital markets in the global world. That goes for documentary films as well. The contemporary production of Asian documentary filmmakers is regularly presented by Taiwan International Documentary Festival.

Read more…

- 12.9.2016 -

Gulîstan, Land of Roses Wins Prestigious Doc Alliance Selection Award at Locarno IFF

Gulîstan, Land of Roses Wins Prestigious Doc Alliance Selection Award at Locarno IFF

On Sunday, August 7, young director Zaynê Akyol became the 9th winner of the unique Doc Alliance Selection Award that is awarded since 2008 by the international Doc Alliance platform. The Kurdish director based in Canada received the award during an award ceremony at Locarno IFF. Along with the award, the filmmaker also received financial support of 5.000 euro for her future film.

Read more…

- 8.8.2016 -

More news…