This full-length documentary depicts the most important milestones and mistakes entailed in building the Bata Empire. There are three main narrative levels in the film: the “biographical” one, the depiction of modern global capitalism (Bata being one of the pioneers), combined with the memories of Czech and Slovak “Batamen” across the whole world. The film concentrates not only on the Czechoslovak roots of the Bata company but also seeks to understand the “Bata phenomenon” within the international context.
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