The abandonment and demolition of an old house, with all its furniture, its plentiful library and its full load of personal memories, becomes the starting point for this film, which tries to portray some of the aspects of the new world. The camera peeps into the real state furore, turned into a showroom and promise of financial gain or of the paradise; into financial investment brokers, gurus and preachers of entrepreneurial success and mythology. Deep down, it remains as a look into the virtualization of the urban space, the eviction of the personal and collective memory and the banalization of dreams and desires, ultimately transformed into pure merchandise.
Doc Alliance is a creative partnership of 7 key European documentary film festivals. Our aim is to advance the documentary genre, support its diversity and promote quality creative documentary films.