Scene from the film Metrobranding - A love story between men and objects
Scene from the film Metrobranding - A love story between men and objects
Scene from the film Metrobranding - A love story between men and objects
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Metrobranding - A love story between men and objects

  • Romania
Audio Tracks 

In the communist Romania we had but a single brand of each basic product: the Relaxa mattress, the Dragasani sneakers, the Pegas bicycle, the Mobra motorcycle, the Fieni bulbs and the Ileana sewing machine were the stars of the Romanian golden era. These six brands had spectacular destinies. They appeared approximately at the same time, along with the socialist industrialization. As overnight towns were built around the factories producing them, they have become the objects of desire for the Romanian daily life and dreams.


  • Original title
  • Direction
  • Screenplay
    Ana Vlad, Adi Voicu
  • Editing
    Roxana Szel & Ion Ioachim Stroe
  • Sound
    Radu Georgescu
  • Duration
    91 min (91+ min.)
  • Year
  • Country
    • Romania
  • Colour
    • Colour
  • Production
      • Mandragora
      • 4 Ghe.Bratianu St
      • 011413 Bucharest
      • Romania
      • tel: +40 21 222 05 58
      • cell: +40 726 200 744
      • fax: +40 21 222 05 57
  • Festivals
    • Festival Selections:
    • International Documentary Festival London
    • Open City London Documentary Festival
    • Metrobranding was selected by Doc Alliance 2010 as one of the 5 films of 2010 and screened at: Visions Du Reel, Nyon, 2010
    • Planet7Doc Warsaw 2010 DokLeipzig 2010
    • Jihlava International Documentary Festival 2010 CPH:DOX Copenhagen 2010 (prestigious TOP:DOX Selection)
    • DMZ South Corea 2010 ZagrebDox 2011 is powered by Doc Alliance, a creative partnership of 7 key European documentary film festivals. Our aim is to advance the documentary genre, support its diversity and promote quality creative documentary films.

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