This infotainment documentary tackles the politics and business behind the most widespread addiction. The filmmakers travel to Kutná Hora to explore the state-tolerated drug in terms of the business it generates. Kutná Hora with its cigarette factory becomes a microcosm that represents the vicious circle of making money of human weakness. Heavy smoker himself, the director of the film undergoes a yearlong rehab therapy recording a personal video diary that serves as a time frame for the main storyline. The film features managers, developers and marketing specialists of Phillip Morris, deputies and senators based in Kutná Hora, owners of local pubs and bars, local psychologists, doctors and quacks of various species who specialize in smoking cessation and, of course, ordinary smokers from Kutná Hora.
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